Welcome to One Big Cultur catalyst 100
Nigeria is a global powerhouse of creativity and innovation. This year One Big Cultur catalyst 100 celebrates 100 exceptional individuals and brands redefining Nigerian culture and inspiring the world. At One Big Cultur, we spotlight excellence, foster collaboration, and amplify Nigeria’s influence on the global stage while celebrating our rich heritage. This isn’t just a list. It’s a movement.
Join us in honoring the trailblazers shaping Nigeria’s future.
The Revolution in Music: 2024 Nigerian musicians are spearheading a global revolution in music, from Afrobeat to genre-bending innovations, redefining sounds, telling compelling stories, and solidifying Nigeria's position on the international scene. The revolution is here, and it's louder than ever.
1. Burna Boy – Afro-fusion giant and Grammy-winning artist.

2. Wizkid – Afrobeat icon with global hits.

3. Davido – Hitmaker and philanthropist.

4. Tems – Sensational singer and Grammy winner.







11. Young jonn - Afro- pop sensation

12. Samuel Nwajagu – Model and first African winner of the Mister International pageant

13. Nifemi Marcus-Bello – Innovative industrial designer redefining African design.

14. Tunde Kelani – Filmmaker celebrated for preserving Yoruba culture through cinema

15. Victor Ehikhamenor – Visual artist blending African traditions with modern aesthetics.

16. Zina Saro-Wiwa – Filmmaker and founder of the Boys’ Quarters Project in Port Harcourt.

17. Eloghosa Osunde – Award-winning writer and multidisciplinary artist.

18. Chigozie Obioma – Novelist and Booker Prize finalist.

19. Femi Leye – Guitarist and music producer known for fusing Afrobeat with jazz

20. Ladi Kwali – Legendary potter whose work graces Nigeria’s ₦20 note.

21. Yagazie Emezi – Photojournalist documenting African stories through compelling imagery.

22. Oreva Love – Magician and Entertainer

23. Nengi Omuku – Omuku’s use of oil on fabric creates dreamlike imagery that speaks to human vulnerability and resilience. Her works have been exhibited internationally, gaining acclaim for their emotive power and unique technique.

24. Toyin Ojih Odutola – Visual artist with works displayed in top global museums.

25. Bayo Omoboriowo – Presidential photographer and visual storyteller.

26. Bose Ogulu – Artist manager and cultural ambassador (also Burna Boy’s mother)

27. Ugochi Iwuaba – Award-winning Nigerian-American fashion designer

28. Kenneth Ize – Fashion designer known for his modern take on traditional textiles.

29. Florence Eshalomi – UK Labour MP advocating for African representation.

30. John Boyega – Hollywood actor amplifies Nigerian heritage in cinema

31. Chimamanda Ngozi Adichie – Author and feminist icon shaping global narratives.

32.Chiwetel Ejiofor – Academy Award-nominated actor with Nigerian roots.

33. Amarachi Nwosu – Photographer and filmmaker based in Japan, sharing African stories.

34. Fola David – Medical doctor and hyperrealism artist based in Europe.

35. Gbenga Akinnagbe – Hollywood actor and writer of Nigerian descent.

36. Rotimi Akinosho – Actor and musician blending Nigerian culture with Hollywood.

37. Ademola Lookman – Ademola Lookman is a Nigerian professional footballer who plays as awinger for Atalanta and the national team. And the winner of the 2024 African Ballon Dor.

38. Victor Osimhen – Star footballer shining for Napoli and the Nigerian national team.

39. Israel Adesanya – UFC champion and mixed martial artist.

40. Kelechi Iheanacho – Footballer making waves in the English Premier League.

41. Blessing Okagbare – Track and field athlete representing Nigeria on the global stage.

42. Asisat Oshoala – Barcelona FC striker and multi-award-winning footballer.

43. Ese Brume – Olympic medalist and long jump sensation.

44. Chidera Ejuke – Nigerian footballer excelling in the Russian league.

45.Efe Ajagba – Heavyweight boxer making strides internationally.

46. Hilda Baci – Guinness World Record holder for the longest cooking marathon.

47. Gbubemi Fregene (Chef Fregz) – Celebrity chef showcasing Nigerian flavors.

48. Tolu Eros – Innovative chef blending Nigerian and global cuisines

49. Lisa Folawiyo – Designer known for her Ankara-inspired collections.

50. Mai Atafo – Bridal couture expert.
